Josh is a serial entrepreneur that has owned and sold five McDonald’s franchises, started a distribution company that has grossed over $1M in sales, and an avid health enthusiast. Josh helped start BFY Life for one reason – to help athletes find a vegan solution that is better for the mind, body, and soul.
Paul Iatamosi Jr.
Paul has over 14 years working in the supplement business and is the current owner of a nutrition coaching company. In addition to these roles, he is a professional bodybuilder. With overall health being top of mind, Paul decided to find a solution that would help him and athletes around the world with their post-workout recovery.
Amy measuring in at 4 foot 10 inches (Josh’s very LITTLE sister, yay nepotism) has ventured from her career as a speech-language pathologist to join our team. Amy is a trained dancer and choreographer who has always had a passion for fitness and being active. This mama of 1 wants to help inspire others to find ways to maintain a healthy, active lifestyle while managing their busy lives (like being a mom). As if she didn’t have enough on her plate, she’s also a certified nutrition coach.
Be Forever Young provides the best quality supplements on the market. We apply a ferocious and intelligent work ethic to continuous improvement. Our mantra – Better For You, is directly applied in every single product we design. We take a different approach at BFY Life – our mindset focuses on effort, improvement and providing the best product for our customers.
We hope you join us as we strive to execute our vision, which is making the world a healthier place! We will provide clean and all-natural products that actually make you healthier versus trying to sell you something. We hope to leave our impact on society by encouraging people to live a healthier lifestyle. Our brand is intended to be a lifestyle brand, we do not support “fad diets”, “quick fixes”, or taking the easy way out.
We strongly support small, simple changes that support a strong foundation, then applying building blocks that incrementally encourage self-improvement