ABOUT US

Our team at BFY Life is dedicated to delivering products that are Better For You in every single way. Our combined experience in the industry helped us create a unique set of products that taste great, are affordable and Better For You.

OUR TEAM

Joshua Greene

Joshua Greene

Founder

Josh is a serial entrepreneur that has owned and sold five McDonald’s franchises, started a distribution company that has grossed over $1M in sales, and an avid health enthusiast. Josh helped start BFY Life for one reason – to help athletes find a vegan solution that is better for the mind, body, and soul.

Paul Iatamosi Jr.

Paul Iatamosi Jr.

Co-Founder

Paul has over 14 years working in the supplement business and is the current owner of a nutrition coaching company. In addition to these roles, he is a professional bodybuilder. With overall health being top of mind, Paul decided to find a solution that would help him and athletes around the world with their post-workout recovery.

Be Forever Young provides the best quality supplements on the market. We apply a ferocious and intelligent work ethic to continuous improvement. Our mantra – Better For You, is directly applied in every single product we design. We take a different approach at BFY Life – our mindset focuses on effort, improvement and providing the best product for our customers.

We hope you join us as we strive to execute our vision, which is making the world a healthier place! We will provide clean and all-natural products that actually make you healthier versus trying to sell you something. We hope to leave our impact on society by encouraging people to live a healthier lifestyle. Our brand is intended to be a lifestyle brand, we do not support “fad diets”, “quick fixes”, or taking the easy way out.

We strongly support small, simple changes that support a strong foundation, then applying building blocks that incrementally encourage self-improvement

BE FOREVER YOUNG.

OUR HISTORY

From the Beginning

2018
August 7

Sal and Josh Discuss

This is when it all began, Sal (who has left the company since) and Josh started to meet regularly at the Aloft Hotel in Cleveland, Ohio. During these meetings is where they started to plan and develop what BFY and the product lines would look like.
August 21

Paul Joins the Team

When discussing the perfect team, Paul was the go-to person to bring on board to research, create, and develop our supplement lines.  Josh met Paul in Rochester, NY in 2015 when he was constructing a restaurant across the street from the GNC store Paul was managing.  They have previously discussed creating a supplement line and in 2018 the timing was right.
2019
February 19

We Launch

The website is officially launched and orders started being processed!