BFY Life


At BFY Life, we apply a ferocious and intelligent work ethic to continuous improvement. This type of effort is directed at everything we do, including the products we design with the mantra of being Better. For. You. We take a different approach at BFY Life – our mindset focuses on effort, improvement and providing the best product for our customers, regardless of the financial “results”. We apply this philosophy to every single product we design and will continue to pursue the very best for all our customers.

We want to bring you along our journey as we strive to execute our vision, which is making the world a healthier place! We are starting with the best tasting plant-based protein and will continue to expand with other products including brain fuel, muscle water, and others – stay tuned! By providing clean and healthy products that actually make you healthier vs trying to sell you something – we hope we can leave our impact on society by encouraging people to live a healthier lifestyle. Our brand is intended to be a lifestyle brand, we do not support “fad diets”, “quick fixes”, or taking the easier way out.

We strongly support small, simple changes that support a strong foundation, then applying building blocks that incrementally encourage self-improvement.


At BFY life, we have one goal – to make the world a healthier place. We pair this with a ferocious and intelligent work ethic, continuously improving on the value we bring to you.

With the mantra of “Being Better For You,” our approach is focused on consistently improving our products regardless of the financial gains. We apply this philosophy to every single product we design. We ensure our customers get the best value for their time and investment.


BFY life is backed up by a team that understands the needs of health and fitness oriented people that have one goal: to provide the best quality supplements in the market without any compromise on taste or price.

We’re starting with the best tasting plant-based protein in the market and will continue to build more products that benefit you, so stay tuned! Our journey as a brand is focused on giving value and to help you take small substantial steps that lead to greater results.

So how did we start this journey of health & fitness? Let’s introduce you to our team:


In 2018, Joshua began removing dairy from his diet, which meant transitioning from a Whey protein to a plant-based protein. During his journey, he noticed that plant-based protein was lacking taste and was extremely expensive. While discussing this dilemma with his friend Sal, they both felt compelled to act. During their research, they discovered there was a market in the protein space for a product that was great tasting, plant-based, and all natural. They realized that the plant-based protein market is severely underserved. This was the beginning of Nirvana Life’s Pr protein and the start to BFY Life.

Paul- Our engineer behind the product design, has been studying the human body for decades and has been focused on developing products that not only help the user achieve their fitness goals but taste great, and are available at an affordable price point.

Nirvana Life has been developed to suit all fitness routines and diets. It’s the perfect fit for people that want an all natural product & want to stay away from the harmful effects of synthetic products.